As time marches on and
your business starts to grow. It’s
exciting and scary at the same time.
Keeping in constant communication with your clients is a must. Do call your clients, enjoy a cup of coffee
with them, or send a token of appreciation for doing business with you. When talking with your clients tell them
stories, storytelling is a must. The power of storytelling is something so many
businesses fail to realize in marketing their brand and products. Stories can put a special spin on your
business, plus people remember you by your stories. If
you're a pleasure to deal with, energetic and polite, you'll get repeat
business. Give them your
personal attention and really listen to your clients when they talk. Rid yourself of other distractions and expend extra
energy toward understanding what the client needs. Ask questions if you don't
understand and take mental notes.
When taking on new
clients give written contracts to each of your clients. Delivering a clear quote in writing is
imperative. It lists the services you will
provide and the rate you will charge.
Setting everything out in black and white makes you and your clients’
life easier. When something goes wrong
do take full responsibility. Fess up to
your errors and let the client know how you plan to proceed. This will show you have integrity. If you are unable to process a project do
learn how to say “no,” but in a polite way.
Make sure the service you provide to your client is over and above their
expectations. A loyal client will send
referrals. Also, make sure you send a hand written thank you note; handwritten
notes are a powerful way to send a message to a customer. They don’t take long to write, and your
company will stand out amongst others, because of the 5 extra minutes you took
to write the note.
The bottom line is taking
a moment of your time to pay close attention to your client can leave a substantial impression
on your business. Plus, in the long run you will receive repeat business. Remember “Happy Clients
are Loyal Clients.”