When starting the
Agency I was clueless about marketing. I
had worked in the accounting industry for many years, so I knew numbers. Before starting the Agency, I had a logo
prepared, selected my color scheme, only to find out the business was receiving
calls for escort services. At that point, I realized my services were not
well-defined, which caused confusion. I had personal business referrals, but in
order to move the Agency forward I needed to create clear brand awareness. Marketing is a beast all on its own and when you are running a
small business you tend to wear a lot of hats on a daily basis. When it comes to marketing you need someone
that is a professional. Marketing
professionals use branding to create marketing campaigns that are able to
promote products and services of your business. Only the “best of the best”
marketers actually get people talking about a brand. A
successful campaign requires more than a revamped logo, it demands a vision
that inspires customers and others to see the company in a new light.
I started to interview
several public relations (PR) firms and decided on one in San Luis Obispo, CA,
called Verdin Marketing. Their approach
was personal and welcoming, they extracted the purpose of the Agency and forced
me to wholeheartedly analyze my Agency. I also figured out the Agencies strengths,
weaknesses, opportunities, and threats (which is known as a SWOT analysis). This
analysis was an eye opener. Verdin pointed out to me that as a business owner I
was considered an expert. I have assisted many offices in streamlining their administrative departments to work smarter
not harder and so that was my niche. They also discussed the agencies Blog,
Facebook and LinkedIn pages. These items
have to go hand in hand with your website. I also obtained a detailed list of the agency’s
competition, which was very interesting and helpful. We also revisited the mission statement,
which included cutting it down to nice short and concise concepts. In the end, branding can be one of the most
important tasks a small business can do. This can be a tipping point between
gaining and losing sales/clients for your business.
In sum, today’s world is aware of branding and has become an important
aspect in making customers/client aware of your brand over the competition. A
cultural movement strategy can help to achieve growth for your brand. Branding
works for businesses of all sizes; with that, the sky’s the limit.
Many thanks to Verdin Marketing in San Luis Obispo, CA in assisting Girl Friday
Agency in creating magnificent brand awareness. Hats off to this amazing PR Firm. We would like to share a link to their website. http://www.verdinmarketing.com/
